Tiny Rant: We’ve all heard of the dangerous effects of workahol. But workahol, of course is a made up drug. While people use the term to imply that they’re addicted to work, others use it …Read more →
This Is The Home of Directed Crowdsource Marketing.
OSIGN stands for Open Source Idea Generation Network. We're a virtual ad agency. A collective of seasoned marketing pros serving as your pathfinders in the changing world of crowdsourcing. We have decades of experience in every agency discipline, to bring what you expect from a full-service agency partner - with the fast, fresh thinking the global workforce can provide.
"Half the job is recognizing the truth. The other half is being willing to tell the truth. Another half is making sure the truth gets told to the right people."Kent Gilbert
"Our appeal is fresh thinking, efficient execution. OSIGN clients get Director-level strategic leadership, with the speed and value of the global crowd."Craig Bittner
Crowdsourcing Isn't New.
But It Is Definitely Improved.
Companies have been issuing open calls for creative marketing work for a few years now. But this model has largely ignored the value of an agency partner. When clients are forced to direct their own work, focus can shift to execution ahead of the big picture. Often, brand strategy takes the back seat. OSIGN gives clients the best of the crowd, with real agency support.
Get the InsightsOSIGN operatives combine qualitative and quantitative approaches to get at the ‘why’ behind the ‘what’. We get at the deeper meanings of a product, service, brand or enterprise. We dig deep to find answers to the questions behind the questions. We get to the truth that will help audiences believe what you want to tell them.
Nail the StrategyWe take what we learn and work closely with clients to create powerful brand blueprints. These strategies, creative briefs and media plans get to simple provocative thoughts that help OSIGN collaborators around the planet to produce disruptive marketing solutions that ring with human truth. And ring at the cash resister.
Work the CrowdYou make things. Sell things. Or you think things up that other people make or sell. You don’t manage freelance creative and development types. It’s minutiae you don’t need. What you do need is what these pros create: Killer ideas, well crafted. At OSIGN, we manage the crowd for you. Revision by revision. Until the work is right.
"We are seasoned pros from traditional agencies bonded together to end the red tape of traditional agencies. We kept what works, and jettisoned the rest."Gavin Johnston
"Design is the core of the OSIGN mentality. We place design principles throughout our business process. It's a powerful way to look at commerce."Kent Gilbert
Our In-House Capabilities List
Extends Around The World.
From traditional campaigns to digital, interactive, development and programming, your OSIGN team helps you get the insights and nail the strategy. We help you write the brief. We direct the crowd to produce fresh, exciting work. We help you execute the media plan. So wave your flag. Send a signal that you want to do more, for less - with Open Source Idea Generation Network.
InsightThe OSIGN research approach has been applied by a range of Fortune 100 firms to study people in the cultures where they live, eat, sleep, drive, walk and hang out – to get a clear picture of who they are and how brands might best approach them.
StrategyWe know today’s consumers are in control, and working hard to filter the static rushing at them every day via countless avenues of marketing. Smart strategies help OSIGN provide clients with work that is targeted, engaging and effective. Never ignorable.
CreativeArt and commerce do mix. A strong strategic mission makes effective creative work possible. OSIGN is proud to partner with best-in-class talent around the world to develop startling ideas that support brand strategy, always crafted with love.
TechnologyTechnology drives continual change. We are, each of us, always ‘on’. With high consumer expectations and an explosion in engagement devices and channels, marketers today are faced with a sprawling matrix to make sense of. OSIGN can help.
SocialSocial marketing is the new real. Now even reserved companies are being pulled into the social sphere by their customers. OSIGN engineers campaigns that invite conversation. We help brands have social missions, not just sales propositions.
MediaThere is no more ‘traditional’ vs. ‘digital’ media. It’s all media. It’s all changing, all the time. OSIGN is the liaison between brands and their media communities – providing leadership and strategic direction. We plan, we buy. We get our clients seen and heard.
"Why does a world-class chef buy Spam? Why does a mom buy her nine-year-old an iPhone after swearing she won't? Let's ask better questions."Gavin Johnston
"The global creative workforce constantly challenges what we do, how we do it and what we offer. We are exposed to unexpected ways of thinking every day."Craig Bittner
Get Noticed. Drive Engagement.
Exceed Objectives. Make Money.
It's our chronology for success. By learning what truly interests people, OSIGN operatives* create killer campaigns that drive the bottom line. Our planning favors no channel or discipline over another. Strategy determines the smartest way to reach the right consumers. Then our Director-driven process spurs the global Crowd into ad-making action.
They Invented A Category
It’s cool working with a true category pioneer. Mueller coined the term, Sports Medicine. And a major league industry was born. OSIGN operatives* helped reinvent their e-commerce website and redefine tone to athletes, trainers, coaches and parents. With Mueller, everybody stays in the game.
Passwords Aren’t Enough
The best news first about this client: They sold to Microsoft. And yes, we at OSIGN like to think we had a little to do with it. But certainly the fact that PhoneFactor was one of the easiest to implement multifactor authentication solutions ever invented? Ok, that was probably a factor in the sale as well.
These Cats Went Guerilla
CAC was a stealth campaign for FelinePine to educate on the dangers of clay litter. It resulted in droves of Facebook followers. The website was one of the most visited in the category. And we ran full page ads in the NY Times. So just to shut us up, our client was bought by the competition. Ka-ching.
Changing Lives… BTS
How sexy can accounting and database management really be? What about an organization that offers accounting and database services for other not-for-profit organizations? The appeal was not in what they do but why they do it. And to get the attention they deserved, they needed to display who they were. An organization that changes lives…behind the scenes.
Awnings Are Art
Google awning companies anywhere and you’ll find a pretty consistent message: we’ve been around a long time; we’ll work hard to earn and keep your business; and we’re an ethical bunch. Turn that message into something users can related to and the ideas and the content just keep on coming. Awnings Are Art has become a statement that helped bring about a major shift for this local awning company.
It’s a Lark.Life for us
Help and Hire.com came to use with a concept. We built it into a business and an exciting proof-of-concept that is currently in Beta. So, while we’re looking for customers to fill the system, we’re also looking for investors to help take it to the next level. OSIGN was there every step of the way to help guide and create something truly unique within a small budget.
High-Touch Of A Boutique.
Firepower Of A Multinational.
Most agencies have big overhead. Charge big fees. Employ lots of people. And they outsource big parts of their work. (They just don’t tell you.) OSIGN is smarter. We're about value. Everyone is freelance. Our Directors are a conference call away. Our crowd is worldwide and ready to go. Let's talk today about how the agile nature of OSIGN can benefit your brand.
Director of Collaborative ArtsYears of experience: 16 ★ Big believer in open source concepts and power of collaboration ★ Extensive experience and training in project management, UX, process development, ideation facilitation, software development oversight ★ Has experience with large corporations and agencies to tiny startups ★ El Jefe
Director of Strategic Insights
Years of experience: 17 ★ Anthropologist ★ Ethnographic Researcher ★ Digital brand marketer ★ Strategy developer ★ Account planner ★ Product designer ★ Leader with unique perspective on how human experience and digital technologies should merge brand, form and function ★ Gourmet chef and wine connossieur
Executive Creative DirectorYears of experience: 27 ★ Crazy curious creative ★ Writer and CD for big brands at top-tier agencies like JWT, Saatchi and TBWA/Chiat Day ★ Has same passion for crafting a bank brochure as a national TV spot ★ At last count, 231 brands on his client list ★ Believes in the power of Why to build business ★ Moto fanboy
Inbound Marketing DirectorYears of experience: 19 ★ Digital marketing strategy and tactical director ★ Executes clients’ digital business in most economical and highest quality means ★ Founder of multiple web businesses ★ Corporate strategy experience ★ Small business acquisitions ★ Private equity investments ★ Cat lover ★ Punk rocker
New Media DirectorYears of experience: 24 ★ Uncanny ability to connect brands to customers ★ Way analytical ★ Loses sleep thinking of new, better ways to engage and intrigue consumers efficiently and effectively ★ Plans and buys in online and traditional media ★ Builds strong relationships with clients and vendors ★ Champion knitter
Worldwide Creative PlayersYears of experience: 1000s ★ Problem-solving collaborators across the globe ★ Writers ★ Art directors ★ Coders ★ App designers ★ Web developers ★ Logo Designers ★ Line producers ★ Videographers ★ Editors ★ Musicians ★ Recording engineers ★ Screen actors ★ Voice actors ★ More every day
PUT THE POWER OF THE CROWD
TO WORK FOR YOUR BRAND
We Want to Hear Your Ideas,
So We'll Share Some of Ours.
We can't stop talking about products we use, brands we respect and ideas we admire. The shrinking of our creative planet intrigues us as well. The walls are closing in, in a good way. We're communicating quicker, and processes that used to be super specialized have streamlined so clients get better marketing value than ever. If you have any ideas or opinions to share, throw down. We want to hear you. And we'll keep the pipeline flowing from our end, too. Promise.
A look into how we price and value our services
How much? It’s a question that we’re faced with constantly. How much do you charge for your goods and services? This question is especially true in …Read more →
It feels a little strange to write about the difference between collaboration and compromise. I mean, we all know the difference. It’s pretty simple really. Compromise is when there are two differing opinions trying to …Read more →